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Imperial Isuzu Truck Centre: Setting benchmarks, and saving you time and money


PROMOTIONAL FEATURE | 18 MAY 2016

Dealer of the Year ceremony

Imperial Isuzu Truck Centre continues to set several benchmarks when it comes to sales and after-sales efficiency amongst Isuzu Truck dealers around the country. This is the view shared by franchise executive, Le Roux Roux and sales manager for their Isando dealership, Ben Steenkamp.

With the 2015 Dealer of the Year ceremony held recently, Imperial Isuzu Truck Centre achieved three awards, further results of their strategy to set benchmarks for the brand. These awards included top volume dealer with 554 units sold, as well as first and second place for top sales executives for the year.

The truck sales of 554 units accounted for an amazing 12.75% of Isuzu's national sales, which was 4346 units for 2015. First place for best sales executive was awarded to Bronwyn Andrade and second place was awarded to Elzahn Heyns. "We are extremely proud of these achievements from our Isando dealership, particularly for our top two ladies sales executives, our hard work showed in the results." said Le Roux.

How Izuzu's automated-manual transmission (AMT) saves you money

Moving into this year, one of the key trends will be the inescapable price increases across all the brands represented in the truck market. Ben Steenkamp, sales manager at Imperial Isando noted that the threat of price increases could translate into added business in the short term, as customers would rather buy earlier than later in an economic turndown. Heading into the second quarter of this year, Steenkamp said, "We can expect plenty of new orders, however, the sales graph will fall thereafter". While Le Roux sees changes in the truck market, he maintains that the "more affordable" brands like FAW and TATA will see an increase as customers become more price conscience. However, he says that certain corps of buyers will always look to purchase quality vehicles, at higher prices, even in these tough times, as they see this as an investment-savvy decision.

Looking to purchase trends, there is a continuing move towards the purchase of vehicles with AMT. The company's AMT has already, arguably, revolutionised the way fleets are bought and sold, with both Roux and Steenkamp confirming that at least 75% of the trucks they sell is fitted with AMT transmissions. "However, there's no arguing that the uptake of AMT has been tremendous in our products," Steenkamp explained. Roux added that AMT has not only proven itself from an uptime perspective, but also from a cost saving perspective, as these Isuzu Trucks need less time for maintenance. "Downtime remains a critical factor in any business operation, especially in the logistics sector. This is why more transporters are turning to Isuzu Trucks for a solution that not only saves them time, but also money," Roux said.

Many of the medium-range trucks supplied to the Isuzu customers are fitted with the AMT, this is a class-leading development in technology for medium trucks with gross vehicle mass (GVM) from 3.5 to 8.5 tonne GVM. On a 'Smoother' AMT model, the driver does not use a clutch pedal when pulling away, changing gears or stopping; instead he/she uses only the gearshift lever, accelerator pedal and brake pedal. This innovation saves operators thousands of rand each year.

Based on a manual transmission, such advanced technologies as wet-type multiple disc clutch and fluid coupling have been introduced to achieve an easy-drive system suitable for commercial vehicles at a low price. In addition, use of an electromagnetic solenoid valve-type gear shift unit enables both computer-controlled automatic transmission and manual transmission. This feature allows the driver to drive the truck in the automated mode, or in the manual mode without having to operate the clutch, thus eliminating the risk of abuse. Over the course of a trucks life, especially in our high traffic inner city delivery applications, the clutch may need to be replaced between five to eight times (model dependent). This comes at a substantial cost, which with the AMT option then becomes a saving.

Contact details

Le Roux Roux – Franchise Director

Imperial Isuzu Truck Centre

PHONE.  +27 87 135 2069
24 HOUR ROADSIDE ASSISTANCE.  +27 86 004 7898
MAIL. leroux@ imperialisuzutrucks.co.za
WEBSITE.  www.imperialtruckcentreisando.co.za

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